Capaign factfile on Speeding

What is the main message or purpose of this campaign? Write a full explanation about this campaign in your own words

The main purpose of this campaign is to get certain drivers to stop speeding, therefore reducing casualties on the roads. The campaign was started because on average 1,358 people die each year from accidents caused by speeding.


What different media forms where used to promote the campaign message? (you will upload any YouTube clips to your blogger later in the term) make a note of the html/url address for later

http://www.youtube.com/watch?v=L7fhzDUOsxI
This advert is a TV advert. There are versions of this for radio which includes a narrative.

Examine the target audience and state why and how you think they have been targeted?

The target audience is drivers that would or are tempted to go above the speed limit, maybe to get past a red light or to get to work on time. These people have been targeted by adverts on TV that show people being followed by the ghost of a child they killed while speeding, radio adverts feature dialogue of the child talking about how he is haunting the person by following them around , this will encourage people not to speed because what they did might haunt them.
In 2007, 76 per cent of people questioned agreed that there is a greater awareness of driving too fast for the conditions, compared to 60 per cent in 2005. A combination of engineering and enforcement measures alongside the education campaigns have seen some improvements in speeding behaviors.

Examine the effectiveness of the campaign- Identify any facts and fiqures concerning the impact this campaign may have had on society

For example, in 1995 72% of cars exceeded the speed limit on 30mph roads; by 2005 this had reduced to 49%. Source: THINK! Annual Road Safety Survey

Write down the names of key organisations associated with this campaign.
Are they well-known? If so why?

One of the organisations associated with the campaign is called Think!.
The UK Government has an objective of reducing road deaths and serious injuries by 40per cent (50 per cent for children) by the year 2010 (using the average for 1994-98 as the baseline). Key factors in achieving that objective are improved road user behaviour and acceptance of engineering and enforcement initiatives that increase road safety. Education and publicity play a key role in raising consumer awareness and acceptance.
Our road safety publicity aims to:
• ensure that there is a high profile for road safety as a matter for general concern
• complement police and local authority activities
• encourage broader support from private sector partners
• get across specific messages to target audiences
• generate media interest in road safety issues
It does this by:
• involving a broad spectrum of society in promoting safer roads for everyone
• encouraging and reinforcing attitudes that lead to safer and more considerate behaviour by all road users
• promoting understanding of the need for better road safety behaviour
• contributing to the general aim of reducing road casualties and meeting the casualty targets for year 2010

Identify the historical aspects to the campaign.When did it start, is it still running. Has there been any government laws introduced as a result of this campaign.

This campaign was originally started in the 70’s to reduce the amount of deaths caused by speeding. This campaign is still running and the government has become more strict o speeding since.
Further comments

Mind map on campaigns.